Privacy Policy

1. Introduction

This Privacy Policy explains how Pretty Freaking Photo Inc. (“Pretty Freaking Photo,” “PFP,” “we,” “us,” or “our”) collects, uses, shares, retains and protects information when you use the Pretty Freaking Photo website, application, AI photo tools, account features, subscriptions, Pretty Edits, Gallery, downloads and related services (the “Service”).

This Policy forms part of your agreement with us and should be read together with our Terms of Service.

If you do not agree with this Policy, please do not use the Service.

The Service is operated by:

Pretty Freaking Photo Inc.
800 N King Street, Suite 304-2981
Wilmington, DE 19801
United States

Website: prettyfreakingphoto.com
Support: support@prettyfreakingphoto.com

2. Information We Collect

2.1 Information You Provide

Account information: your email address, your name if you choose to add one, and your profile photo if you upload one.

Photos and instructions: the photos you upload, any reference images you add, and the written or spoken instructions you give Pretty about the edit you want.

Payments: when you subscribe or buy Extra Edits, your card details are entered directly with our payment processor, Stripe. Pretty never receives or stores your full card number.

Support messages: anything you send us when you contact support.

2.2 Information Collected Automatically

We collect the limited technical information needed to run the Service securely and reliably, such as your device and browser type, approximate region derived from your network connection, sign-in events, and error and performance logs.

We do not run advertising networks or third-party advertising trackers in the Service.

2.3 Information From Others

If you sign in with Google, Google shares your email address and basic profile information with us so we can create and secure your account.

Our payment processor shares payment status, subscription status, invoice and refund information with us so that your plan and your Pretty Edits stay accurate.

3. How We Use Information

We use information to:

• create, secure and operate your account
• produce the edited photos you request
• store your Gallery and let you download your photos
• keep your Pretty Edits balance, plan and renewals accurate
• process payments, subscriptions, recurring renewals, refunds, disputes and receipts
• recover a failed renewal payment, including notifying you, retrying the authorized payment method and updating your plan state when the recovery period ends
• provide customer support
• detect, prevent and investigate fraud, abuse and misuse of free entitlements
• meet accounting, tax, legal and regulatory obligations
• improve reliability, safety and quality of the Service

We do not sell your personal information, and we do not use your photos to advertise to you.

4. Your Photos and AI Processing

Your uploaded photos, reference images and instructions are processed to generate the edited photo you asked for. Processing includes sending the image and instruction to our AI image provider through a secured connection.

Your photos are stored privately. They are not public, not browsable by other customers, and access is restricted to your signed-in account through time-limited private links.

We do not use your photos to train our own general AI models.

Our AI provider processes your content in order to return your result and under contractual limits. Pretty does not authorize the provider to use your photos to train public models. Provider terms are subject to change; where a change would materially affect your photos, we will update this section.

Pretty staff do not browse customer photos. Limited access may occur only where strictly necessary to investigate a technical fault, a safety issue, a legal obligation, or a support request you have made.

5. Sharing of Information

We share information only with service providers that make the Service work, and only as needed:

• cloud hosting, database and private file storage
• our AI image provider, for generating your requested edit
• Stripe, for payments, subscriptions, receipts, refunds and disputes
• Google, if you choose Google sign-in
• email delivery for account, verification and account-related messages

We may also disclose information where required by law, to enforce our Terms, or to protect the rights, safety and security of customers, the public or Pretty.

If Pretty is involved in a merger, acquisition or asset sale, information may transfer as part of that transaction, subject to this Policy.

6. Retention and Deletion

6.1 While Your Account Is Active

Edited photos remain in your Gallery for 30 days unless you mark them as a Favorite, in which case they remain until you remove them. Photos you delete move to Recently Deleted for 30 days and are then permanently removed.

6.2 When You Delete Your Account

Account deletion is immediate and permanent. There is no recovery period and no account restoration.

When you delete your account, we permanently remove your profile, your sign-in identity, your uploaded photos, reference images and generated photos, your Gallery and Favorites, your instructions and prompts, your notifications, and your Pretty Edits balance and history.

Any unused Pretty Edits, including purchased Extra Edits, are forfeited at deletion and are not refunded.

6.3 What We Keep After Deletion

We keep only two narrow categories of evidence after deletion, and neither contains your photos, prompts, Gallery content, profile data or product content:

• Minimal payment records needed for payment reconciliation, refunds, disputes, accounting, tax and fraud prevention. These records are separated from your deleted account and identified only by a one-way pseudonymous code.
• Minimal proof of agreement: the Terms version, Privacy Policy version, acceptance date and acceptance method, together with the same pseudonymous code.

Both categories are stored for a defined retention period and are deleted automatically once that period ends. The current period is 24 months from the date of the record. This period is configurable and may be adjusted where accounting, tax or legal requirements differ.

A record is kept longer only where it is subject to an open dispute, chargeback, refund review or legal matter. Such a record is held out of the automatic deletion schedule until that matter is closed, and is then deleted on the normal schedule.

6.4 Free Plan Anti-Abuse Marker

To stop repeated deletion and re-signup from resetting the monthly Pretty Free entitlement, we keep a single pseudonymous marker derived from your mailbox using a one-way, secret-keyed hash. It contains no raw email address, no name, no photos, no prompts, no payment data and no other customer content, and it cannot be used to restore an account or identify you inside the Service.

This marker expires automatically 24 months after the last relevant Pretty Free entitlement activity and is then deleted. The duration is configurable and may be adjusted for policy or legal reasons.

6.5 Stripe and Backups

Stripe keeps its own independent records of payments, refunds and disputes under its own terms and retention rules. Deleting your Pretty account does not delete Stripe's records.

Encrypted infrastructure backups and system logs may retain residual copies for a limited period after deletion. These are not used to run the Service, are overwritten on a rolling schedule, and are not used to restore deleted accounts.

7. Security

We use private storage, access controls scoped to your signed-in account, time-limited private links, encrypted connections and server-side secrets. Payment card data is handled by Stripe and never stored by Pretty.

No service can promise perfect security, but we work to protect your information and to respond quickly if something goes wrong.

8. Your Choices and Rights

You can update your name, profile photo and email address in Profile & Account, delete individual photos from your Gallery, and delete your entire account at any time from Profile & Account.

Depending on where you live, you may have rights to access, correct, delete, restrict or port your personal information, to object to certain processing, and to lodge a complaint with your data protection authority. You can exercise these rights by contacting support@prettyfreakingphoto.com.

We will not discriminate against you for exercising your privacy rights.

9. International Transfers

Pretty operates from the United States and uses service providers located in the United States and other countries. If you use the Service from outside the United States, your information will be transferred to and processed in the United States, using appropriate safeguards where required by law.

10. Children

The Service is intended for adults aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact support@prettyfreakingphoto.com and we will delete it.

11. Changes to This Policy

We may update this Policy. When we make a material change, we will update the date shown on this page and, where appropriate, notify you in the Service. Your continued use after an update means you accept the revised Policy.

12. Contact Us

Questions about this Policy or your information:

Pretty Freaking Photo Inc.
800 N King Street, Suite 304-2981
Wilmington, DE 19801
United States

Support: support@prettyfreakingphoto.com